LinkAja
LinkAja is a server-based payment service providerwhich is the flagship product of PT. Fintek Karya Nusantara (Finarya) and has been registered with Bank Indonesia.
Introduction
LinkAja is a server-based payment service providerwhich is the flagship product of PT. Fintek KaryaNusantara (Finarya) and has been registered withBank Indonesia. Since February 21, 2019, Finaryahas officially received a license/permit from BankIndonesia as an Electronic Money Issuing Companyand Digital Financial Service Provider for LegalEntities. Finarya has also implemented anInformation Security Management System.
Finarya is a subsidiary of 10 State-OwnedEnterprises (BUMN). As a subsidiary of BUMN,Finarya is also open to synergize with privateparties who have a similar vision and mission.In October 2020, Grab Pte.Ltd. officially becamethe new shareholder of Finarya. In March 2021,PT Dompet Karya Anak Bangsa was officiallyregistered as the new shareholder of Finarya.
Challenges
Handling their many customers in the manyindustries they cater to, LinkAja faced challengessurrounding their monitoring case managementsystem and leads handling.
As time went on, it became more challengingfor them to track the task reminders, ticketmonitoring and various commercial platforms.Their specific problems were as follows:
Improve System
Improve their system for monitoring case management systems, (automation platform for reporting and task reminders, ticket monitoring, etc).
Handle
Handle lead or case from various commercial platforms (Website, social media, google play, appstore, etc)
Solutions
01 Implement
02 Integrate
Integrated collaboration platform for customer commercialsupport (Website, social media, google play, app store etc)with Salesforce Omni Channel
03 Automate
Automate business processes with intelligent workflowsUp level case management system
04 Gain
Results
Improvement in case management system
Easy in monitoring potentialcases from any channel
Engagement Improvement between Link Aja andtheir customers
