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The Dual Impact of AI on Marketing: Balancing Concerns and Embracing Opportunities

4 Jul 2024

Artificial Intelligence has been a prominent buzzword since 2020, raising both excitement and concern among marketers. To break it down from a marketing perspective, according to AM Digital Marketing, 37% of marketers are concerned about AI in marketing due to job security issues and the necessity to adapt to an AI-dependent workflow. Additionally, approximately 50% of marketers have encountered inaccurate information produced by AI tools, leading to cautiousness about its accuracy.
Despite these concerns, 39% of marketers are excited about AI. What are they excited about? They believe in these 3 factors

  1. Streamlining Day-to-Day Tasks
    AI helps in automating routine tasks such as sorting customer data and converting it into analytics platforms, saving significant time and effort.
  2. AI-Driven Insights
    Gathering insights becomes much more streamlined with AI, opening new opportunities in current data without missing any details supporting their decision making
  3. Offering New Customer Experiences
    AI facilitates improved customer interactions through chatbots based on pre-determined segmentation

These benefits primarily revolve around time management. According to the Braze Global Consumer Engagement Review, 42% of marketers cited spending too much time on business-as-usual activities as an obstacle to their creativity. Despite their concerns, many marketers recognize the benefits of AI, such as increased efficiency and productivity in their day-to-day activities.

Should we be concerned about AI, or should we help realize AI’s full potential as our day to day tool?

#EmbraceTransformation #AI #TMSNews

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