Artificial Intelligence has been a prominent buzzword since 2020, raising both excitement and concern among marketers. To break it down from a marketing perspective, according to AM Digital Marketing, 37% of marketers are concerned about AI in marketing due to job security issues and the necessity to adapt to an AI-dependent workflow. Additionally, approximately 50% of marketers have encountered inaccurate information produced by AI tools, leading to cautiousness about its accuracy.
Despite these concerns, 39% of marketers are excited about AI. What are they excited about? They believe in these 3 factors
- Streamlining Day-to-Day Tasks
AI helps in automating routine tasks such as sorting customer data and converting it into analytics platforms, saving significant time and effort. - AI-Driven Insights
Gathering insights becomes much more streamlined with AI, opening new opportunities in current data without missing any details supporting their decision making - Offering New Customer Experiences
AI facilitates improved customer interactions through chatbots based on pre-determined segmentation
These benefits primarily revolve around time management. According to the Braze Global Consumer Engagement Review, 42% of marketers cited spending too much time on business-as-usual activities as an obstacle to their creativity. Despite their concerns, many marketers recognize the benefits of AI, such as increased efficiency and productivity in their day-to-day activities.
Should we be concerned about AI, or should we help realize AI’s full potential as our day to day tool?
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