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SAP Flash Edition (FE)

The Dual Impact of AI on Marketing: Balancing Concerns and Embracing Opportunities

Artificial Intelligence has been a prominent buzzword since 2020, raising both excitement and concern among marketers. To break it down from a marketing perspective, according to AM Digital Marketing, 37% of marketers are concerned about AI in marketing due to job security issues and the necessity to adapt to an AI-dependent workflow. Additionally, approximately 50% […]