Coldplay’s collaboration with SAP for their Music Of The Spheres World Tour represents a significant stride in the music industry’s journey towards sustainability. This partnership centers around an innovative application, aiming to tackle one of the less-discussed but significant aspects of environmental impact in touring – audience travel.
The Goal: The primary objective of this collaboration is to reduce the carbon footprint of touring, focusing on the substantial emissions generated by audience travel. By doing so, Coldplay and SAP are setting a new standard for eco-friendly tours.
App Features: The Coldplay Music Of The Spheres World Tour app combines immersive experiences with practical tools. Users can visualize their travel-related carbon emissions and are encouraged to opt for more sustainable transportation methods. The app also includes interactive games, AR content, and exclusive insights into Coldplay’s sustainability efforts.
Technology and Insight: Powered by SAP’s robust technology platforms, the app also assists Coldplay in tracking and offsetting the carbon emissions generated by their tour, aligning with broader sustainability goals.
A Blueprint for Change: This initiative extends beyond the realm of music, serving as a blueprint for businesses and industries striving to manage their environmental impact effectively.
“For the past few years, we’ve been figuring out how to put sustainability at the heart of our tour, and the app plays a big role in bringing that vision and commitment to life. We’re really proud of the collaboration with our partner SAP, which has created an impactful, engaging app that helps our fans choose more sustainable ways to travel to our shows.“ – Coldplay, Band
To learn more about this innovative approach to sustainability and how TMS can assist in integrating similar strategies into your operations, please contact our team now.
