The Dual Impact of AI on Marketing: Balancing Concerns and Embracing Opportunities

Artificial Intelligence has been a prominent buzzword since 2020, raising both excitement and concern among marketers. To break it down from a marketing perspective, according to AM Digital Marketing, 37% of marketers are concerned about AI in marketing due to job security issues and the necessity to adapt to an AI-dependent workflow. Additionally, approximately 50% […]
Tailoring Your Solutions to Fit Your Business Needs with SAP HANA Cloud: A Recap of TMS Transformation Talks

June 26, 2024 – We’ve just wrapped up our second session of the TMS Transformation Talks for 2024. In this session, we explored how SAP HANA Cloud, a proven cloud-native database, powers intelligent applications to fit your business operations. We extend our deepest gratitude to all speakers and attendees who joined the TMS Transformational Talks: […]